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PUBLIC RELATIONS I

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About Course

What Good Public Relations Cannot Do - Crenshaw Communications

Course Content

Meaning, Scope, Components, Functions, Publics, Media and Career in Public Relations

evolution, history and development of Public Relations – world and Nigeria

Law, Ethics and Theoretical foundations in public relations

The PR Process – Research, Strategic Planning, Action & Communication

Evaluation of PR Effectiveness

The Public – Media Relations, Employee Relations, Community Relations, Consumer Relations/Marketing

The Practice – Public Affairs; Relations with Government, PR in non-profit organizations, Corporate PR

Emerging Trends in Public Relations/ PR Plan.